Launching a campaign, whether it be through social media, google ads or through your own email list, can be a nerve-wracking experience. After all, you’re sending out a message to your audience in the hopes that they will connect with you and want to buy your product. And if one things goes wrong?…The whole thing can end in disaster. While there are many moving parts, we wanted to create a launch checklist for you to go through before you launch your campaign.
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Do You Have a Clear Call To Action Button?
So there’s going to thousands (or more) visitors to your website with the goal of getting them to visit your website and ‘convert’, whether that be paying for a product, liking your page, entering their email address, or something like that. Is it a clearly marked button on the page? As a general rule of thumb, the call to action button (CTA) tends to be a color that stands out from the rest of your page, to catch the visitor’s eye. So for a blue and green colored website, you would make the button a bright red.
Have You Mapped Out The Customer’s Journey?
Many people overestimate how many steps they can convince website visitors to take. If they have click more than a couple times to get to their goal, they will likely opt to click the ‘back’ button on their browser instead. Keeping it a clearly defined journey for them is the best way to keep your conversion rate as high as possible.
Does Your Conversion Page Look Professional?
People are wary of giving out payment information to sites that look like they were made in a couple hours. Having a professional-looking landing page can be the difference between a profitable campaign and an unprofitable one.
Now, because Facebook is so big and so unique, we’ve got a few tips for launching a Facebook Ad campaign specifically.
How to Plan a Successful Facebook Ad Campaign
If you’ve got some time and money to set aside to pursue a Facebook advertising campaign, you may be wondering how to develop a profitable strategy and how to determine whether you’re getting your money’s worth. As with any marketing campaign, it’s important to first invest some time into developing a workable plan. Get started with Facebook advertising with the following five tips.
1. Decide between CPC and CPM advertising. If you’re new to advertising on Facebook, chances are you want to know which type of ad gets more bang for your buck. CPC, or “cost-per-click” advertising, is ideal for tracking the number of conversions you’ll generate. However, you may want to opt for CPM ads, or “cost-per-impressions,” if your goal is to maximize your exposure. “Impressions” refer to the number of people who view your ad on the internet. Decide what your objective is from the outset before choosing between CPC and CPM.
2. Always implement A/B testing. In the realm of digital marketing, A/B testing defines the act of creating two or more versions of identical elements within your ad campaign and then testing the success of one against the others. While the ultimate message will be the same, plan to tweak some aspects of each ad to see what works and what doesn’t. With every Facebook advertisement, you create, plan to design multiple versions of headlines, offers, pictures, calls to action, and the wording of the ad copy itself. Then, measure the success of one against others. You may be surprised to find that different versions of the same ad generate vastly different results.
3. Include a clear call to action in your ad copy. Your call to action must be concise and straightforward, and it must urge the user to take a specific action. The CTA is no place for ambiguity or subtle messages.
4. Segment your audience into categories, and then compare the results of the targeting.The power of Facebook lies in the abundance of data it collects on its users. Leverage this data for your success. Once you upload your email contacts, develop custom audiences by drilling down and experimenting based on different arrangements of your audience’s demographic features. Broadcast the same ad to different target audiences to determine which audience is the most receptive to your message.
5. Modify your advertisement frequently. Facebook audiences are always on the lookout for something new, so refresh your ad by changing up its look and feel. Reinventing your campaign in this manner may involve rewriting the ad headline, rewriting the ad copy, and posting fresh images.
Facebook advertising has the potential to reach vast numbers of users and is therefore ideal for businesses of all sizes. Your goal is to convert your Facebook audience into legitimate prospects. When your leads become paying customers, you will realize the return on investment Facebook can offer you and your business.